Twitter Just Doubled It’s Character Limit!

Big news for Twitter users. The company announced earlier this week that it is doubling the number of characters that users can cram into a tweet from 180 to 280 characters. The news came as a shock to some Twitter users who are not quite sure what to do with themselves as this new character limit comes into effect.  Some even thought that Twitter had lost it’s USP.

Note that if you’re Japanese, Korean, and Chinese  you will continue to have 140 characters because according to Twitter ,cramming is not an issue in these languages.

The fact is, all this time Twitter has been the Cliff Note version of what’s happening in the world. The truth is, so many people have got used to limiting what they say and cutting it down the the bare minimum.  

In fact, Twitter’s character count was created at 140 to allow tweets to be send over SMS text messages. SMS has a 160-character count, so Twitter made its limit 20 characters shorter to allow for things like @names. They’ve now increased this to 280…doubling the amount of characters, which means that people can write more in their tweets.  

So what does this mean for all you twitter users and what can you do with the new space that’s just been created? Some people are being creative and having fun with it and some people are simply confused.

  1. The first thing is not to go crazy.  It might be tempting to fill the empty space with hashtags and more details but remember this is Twitter.  People have been conditioned to keep things brief and that goes for their attention.  You only have a moment to capture your reader’s attention. If they see a wall of text, they might not bother to read it.
  2. Start adding some punctuation… Commas, periods, and apostrophes welcome to Twitter!
  3. Be creative and have some fun!

I’d like to hear from you. What do you think of the new 280 character limit? Will it change the way you Tweet?

Note that if you’re Japanese, Korean, and Chinese  you will continue to have 140 characters because according to Twitter ,cramming is not an issue in these languages.