Facebook Fan Page Marketing

The Facebook Fan Page interface has changed yet again…

Some people are already complain about what Facebook may have in store for marketer and businesses, however as entrepreneurs embracing change is important, especially in marketing.  People change and evolve and so should your marketing if you want to have maximum impact.

  • You can now see how people a particular post reached and how many clicks on that post without having to dig around.
  • Also, you can now view insights with one click of a button.
  • You can also see your organic reach and paid reach if you boosted your post.
  • You can also not only view insights you can now also view the result of boosting that post with on click of a button

All on the main page…no more digging around and clicking several buttons to search for your data it’s now made simple.

So Why The Excitement?

As I always say…Data Is Queen (or King)!

Well, with more than 1.44 billion monthly active Facebook users, Facebook still remains a network that most of the brands cannot afford to turn their back on and neither should you. The new interface is going to make it easier for marketers and businesses to know more about the users they want to involve in the conversation with.  You’ll also be able to see straight away what’s working and what’s not working and remedy the situation promptly without digging around…it’s just simpler.

If you are not tracking what’s happening on  your Facebook Fan Page, this will make it easier for you to see so that you can  already, this new interface will allow you to…

  1. Be more targeted in your delivery
  2. Create insight-driven quality content
  3. Amplify your content strategically for maximum impact
  4. Have a greater understanding on your current audience and their interests.

Remember, everything that we do in business should be people-focused.  It’s not about you or your business, it’s about he people you are serving (or wanting to serve).  Knowing and understanding people’s interests and social behaviour inside out is the key to define an effective social media strategy, to able to drive real business value.

So, go and take a good look at your Facebook Fan Page, your marketing and build a strategy that will work for you and your business.

To Your Success,

Kimberley Drummond

Kimberley Drummond

If you have not yet joined the FREE email List Building Challenge, it’s not too late to join others and turn those prospects into clients or customers.

List Building Challenge (1)